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Research Methods For Business: A Skill Building Approach
Download Research Methods For Business: A Skill Building Approach
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Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.
The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.
Product details
Paperback: 448 pages
Publisher: Wiley; 7 edition (June 27, 2016)
Language: English
ISBN-10: 1119165555
ISBN-13: 978-1119165552
Product Dimensions:
7.4 x 0.7 x 9.1 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
7 customer reviews
Amazon Best Sellers Rank:
#68,151 in Books (See Top 100 in Books)
It's an academic book... what else can be said... "riveting plot line?" :-)
Good book, but it but dry like most text book.
Great!
Great.
You need an access code for this book!!! It does not come with it so it's useless!!!!!!
Great book, helped explain the theory and methodology behind different research methods and was very helpful for my class.
good
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